Led by Pille Pruulmann‑Vengerfeldt and Mahendra Mahey, participants analysed and refined their institutions’ digital readiness, technical solutions, and project ideas using the Impact Canvas for cultural and creative sector organisations and the tools of the DOORS project. They explored questions such as:

• What unique solution and value can be offered to a chosen target group based on digitised collections?

• Which societal challenge and audience need does it address?

• How does the idea differ from existing ones, and through which channels will the target group be engaged?

• What is the desired impact, and how will it be measured?

While participants were motivated to reach potential users through contemporary, interactive new media, they were equally determined to ensure that in the pursuit of digital solutions, their organisations’ core values and missions would not be lost. Discussions revealed that the field lacks a comprehensive digital strategy. For example, although nearly half of Estonia’s museum collections have been digitised, the diversity of digitisation approaches makes it difficult to use them for big data analysis. Moreover, the visions of digital developers do not always match the actual needs and wishes of end users, making ongoing collaboration with target groups essential. The Impact Canvas was seen as a practical tool to help keep user groups in focus during digitisation.

Naturally, the meeting also offered a chance to learn more about each other’s daily work and ideas, and to further develop participants’ own concepts. In the “heat” of the incubator, several ad‑hoc dreams emerged — for instance, the idea of a chatbot that would share digital heritage datasets with proper citations. At the same time, many left with concrete plans, such as organising an inspiration day for colleagues or applying impact metrics more systematically in everyday work. To keep the momentum going, new meetings were scheduled.